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"Luxury isn't just a price point, it's a level of service."

Thirty-five years across the UK, Spain and Dubai I’m a self-employed luxury estate agent partnered with eXp Luxury, covering Lancashire, Merseyside and Cheshire. I take on a deliberately small book so I can handle every step myself from appraisal, viewings, negotiation, sale progression to key handover. Seven days a week, including evenings and bank holidays. Phone or WhatsApp.

A note from Karl

35+
Years across the market
3
Counties · North West
£3.5m
Top current listing
£800k+
My specialism

My strategy · written, ten steps

The playbook every vendor sees, before I'm instructed.

Read the full strategy →
Pricing strategy, portal banding, avoidance of overpriced stigma.
Property Information Questionnaire completed before launch, paper or electronic, collected at photography day.
Photography and viewings guide supplied, first impressions, day one.
Staged UK homes sell for ~6% more. Professional stager available if it adds genuine value.
HD video, presenter-led, with drone and music. No 360 tours, they sell the rooms, not the lifestyle.
Stills with aerial drone, twilight and lifestyle frames. 32% faster sale, 61% more views.
24-page printed lifestyle brochures with floor plans, a tactile takeaway for every viewer.
Wednesday evening listing for Thursday "new to market", peak portal search day. Premium on Rightmove, Zoopla and OTM.
"Coming soon" social campaigns pre-launch, 12 weeks of social activity, plus print and global lifestyle press.
Real-time handling, phone, email, WhatsApp, seven days. Buyer financial standing and chain verified before acceptance.

Currently representing

A short list, across three counties.

From a £3m Formby home to a luxury rural estate in Glan Conwy and a recent off-market sale in Mawdesley.

Exclusive Listings →

About Karl

Over thirty-five years. Three countries. One book, kept small.

I started in 1988 as a trainee negotiator and was running my own multi-office network in the North West by the mid-1990s. I helped UK families buy in Spain, then opened an agency in Dubai working alongside OMNIYAT and EMAAR. I’m back in the UK now, based in Scarisbrick with my wife and two rescue dogs.

The book I take on is deliberately small, premium and luxury homes from £800k. I handle every step myself: appraisal, viewings, negotiation, sales progression. No outsourcing, no handover.

Read the full bio

Track record

Recently sold, North West.

Quarterly · My own publication

The Premium Property Pulse.

A market-update flipbook I write quarterly, for vendors and buyers in the North West premium market. Read it before you list, or subscribe and I’ll send the next one straight to your inbox.

The patch

Three counties. North West.

Dense in Lancashire and Merseyside, particularly Formby, Scarisbrick and the Sefton coast. Recently extended south into Cheshire’s Golden Triangle.

All areas →

Get in touch

Seven days. Phone or WhatsApp.

If you're considering selling at £800k or above in the North West, I'd like to hear from you. I reply the same day — evenings, weekends and bank holidays included.