The playbook every vendor sees, before instruction.

Pricing strategy is the single biggest determinant of whether your house sells quickly, sells at all, and what it ultimately achieves. Aim too low and you leave money on the table. Aim too high and you carry the stigma, buyers know how long a property has been listed, and price reductions read as weakness.

I price on three inputs: recent achieved data in your postcode, current competing stock, and portal price bands. The output is a number you and I both agree on in writing, before I take you on.

First impressions land in the first ten seconds of the first photograph. I supply every vendor with a short guide covering the prep that makes those ten seconds work; de-clutter, kerb appeal, lighting, fresh flowers, what time of day matters.

A professional de-clutter, or full staging consultation can be arranged if required.

For the premium tier I work with a professional home stager on a per-instruction basis. Staging is a paid service (typically £1,500–£4,000 for a half-day consultation plus a week of styling); for the right house, the uplift dwarfs the cost.

Staging isn’t styling for its own sake, it’s about making a buyer see themselves in the space. We focus on the three rooms that close every sale: the kitchen, the master bedroom, and the principal reception.

Professional stills are non-negotiable. For premium homes I commission four passes: daytime interiors, drone aerials, twilight exteriors and lifestyle frames (the dressed dining table, the pool at dusk, the dog by the fire). The set typically runs to forty to sixty considered images.

Industry data is unambiguous: professional photography accelerates sale by roughly a third and increases views by half. On premium instructions the gap is wider.

Every premium instruction gets a 24-page printed brochure;  full colour, floor plans, lifestyle photography and an editorial piece on the area. Each viewer leaves with one. It’s a tactile takeaway that’s a constant reminder.

The brochure also doubles as the document I send to qualified international buyers ahead of a virtual viewing. Print is unfashionable; it works.

Portal search behaviour peaks on Thursday. I list at 6pm Wednesday so the property appears in the top of “new to market” results from Thursday morning onwards. Premium Promotion on Rightmove, Zoopla, OnTheMarket, plus the eXp Luxury website, all coordinated to the same time.

For premium homes there’s a “coming soon” run on social and the buyer database in the seven days leading up to launch, qualified buyers register before the public ever sees it.